Social Network Development
Gucci’s digital horizons have been expanded through initiatives involving new tools, new platforms and an increasingly focused content creation strategy. These projects include the development and the presence on the most dynamic and up-to-date global and local social networks such as Pinterest, Google+, Instagram, SinaWeibo, and Youku.
Editorial
Gucci hired 25 bloggers from 19 countries to cross-promote content on Pinterest, Twitter and other channels. With aspirational clients in mind, Gucci is also bringing editorial content to its site, gucci.com. Consumers are allowed to shop through the brand’s iPhone and iPad app.
Gucci also optimized its Web site for iOS and Android browsers. “Based on the rapid growth we have seen in mobile purchases, it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us,” said Gucci president and chief executive officer Patrizio di Marco.
Advertorial: Gucci Style
Gucci Style app in available in eight different languages. The first issue of the Gucci Style App won top billing at the iTunes Store and featured as app of the week for its first two consecutive weeks of release. The app is a “shoppable” magazine combining fashion, editorial, music, geo-location tips, interactive videos, and social media.
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