Marketing Campaign

Social Network Marketing

Gucci Fall 2013/2014 Women’s Collection

These looks will go straight from the runway to the stores. Customers can shop the exact look. The emphasis will be on the black leather trend. It is inspired by their current ad campaign "Gucci Guilty Black." 

Benchmark/Metrics:

This marketing campaign will only be featured in Gucci social network sites. The sites include Twitter, Facebook, Pinterest, Tumblr, Instagram, Youtube and Gucci Style. Gucci reaches 24 million people via any of the social media it’s active on. Currently, Gucci has more than 10.5 million “likes” on Facebook and almost 700,000 followers on Twitter. It has 496,000 on Instagram, and its YouTube channel has received 2.87 million video views to date. The Facebook click-through rate to gucci.com actually moved sales. “Omni-channel or multichannel [are words that] don’t necessarily translate into e-commerce sales, but it’s a tool to learn and discover. It’s the present. It’s the future,” Courtney Colavita, worldwide director, social media, at Gucci.