GUCCI

FM 323 Merchandising for E-Commerce

Market Segmentation

Gucci is positioned in the premium and luxury market segment.

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Gucci

Gucci History
Gucci Value Proposition
Supply Chain Management
Customer Relationship Management
Gucci Brand Awareness
Customer Behavior and Attitudes Toward Gucci
Market Segmentation
Consumer Targeting
Brand, Product and Company Poisoning
Basic Characteristic of Gucci.com
Gucci Store vs. Gucci.com
Blogs, Editorials, Advertorials, and Trend
Merchandise Assortment & Collection
Marketing Campaign
Aesthetics of the Site
Editorial and Descriptive Writing
Fraud and Security
Ethical and Compliance Issues

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