Gucci Value Proposition
There is a common message across the Gucci brand: it is exclusive, regal and timeless; it is a symbol of status for the aspirational consumer and a lifestyle insignia for the rich and famous. Over 90 years, the brand has stayed true to its core inspiration of amazing craftsmanship, quality and innovation. Gucci’s association with elites such as Jackie Kennedy, Audrey Hepburn and high caliber designers such as Alexander McQueen and Tom Ford resonates with their target audience making it possible to maintain a successful image in the luxury goods market. The products positioning, pricing, presentation, distribution and packaging along with fine customer service at their stores creates an experience and connection to the brand that distinguishes them from their competitors.
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